Metal Signs Hit a Home Run When Well-Positioned

pstrongSmall business proprietor increases his sales by hanging a personalized metal fence sign at the ballpark./strong/p
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pIf yoursquo;re like me, a small business owner with few resources and infinite ambition , then you probably take advantage of any info you come across offering tips and ideas for becoming more successful.nbsp; In fact, in my office I keep a file cabinet filled with clippings from newspapers, magazines and books that I have collected over the years, all of which hold jewels of knowledge that I find to be useful in my endeavor as my own employer .nbsp; Some people call me a pack rat for hanging on to all of this information , but I disregard that notion because I quite often find myself referencing these materials that I have saved ./p
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pstrongCan you share one of these ldquo;jewelsrdquo;?/strong/p
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p I sure can !nbsp; One clipping that I have held onto involves a man named Rich who makes his living selling handmade baseball bats.nbsp; When Rich first got started with this endeavor, he used a personalized fold-up metal sign that he could place anywhere for his advertising , because he worked from home and the city council would not let him put a permanent a title=Metal Sign href=http://www.signsrus.com/%3Cspan%20class=%27posible_changer%27%20id=%27spin_18%27%20onclick=%27ShowSpinOptions%2818%29%27%3Ecustom%3C/span%3E-signs/metal-signs.php target=_selfmetal sign/a in his front yard.nbsp; He made the folding double-sided customized metal sign very fancy, and figured that, as long as a lot of people saw the personalized sign and saw what his business does , he would inevitably get SOMEBODYrsquo;S attention and thus some business.nbsp; Rich put his business sign in the middle of the busiest intersection in town, as he was certain that his creative sign would catch the attention of drivers passing by and those people would call him for all of their baseball bat needs./p
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pstrongSo did Richs idea work ?nbsp; Did his business begin to flourish ?/strong/p
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pWell, not really .nbsp; Rich got busier making customized baseball bats, but not as busy as he would have liked .nbsp; People were calling Rich in reference to his fold-up sign, but the calls were not always relevant to his business.nbsp; The people who did place orders either were baseball fans or were related to baseball fans, but a lot of times the calls were from people simply admiring his artwork and other times they were just prank calls.nbsp; Rich was glad that he was getting some business from his personalized metal sign , but he started questioning the quality of his marketing approach./p
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pstrongPoor Rich !nbsp; What did he do?/strong/p
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pRich invested in a few custom metal fence signs that he could hang in permanent locations.nbsp; He decided that he would save his creativity for the baseball bats and opted to be very direct with his new metal business signs, so he included only his name, phone number and a brief description of his business.nbsp; Since the customers he already had were all baseball fans, Rich figured hed market his business signs towards baseball fans and thus hung the custom metal signs in left field at the local ballpark ./p
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pstrongDid it work???/strong/p
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p Yes !nbsp; Not long after he put his a title=Metal Signs href=http://www.SignsRus.com target=_selfmetal signs/a up, Richrsquo;s business more than doubled !nbsp; Rich learned that many of his clients were from out-of-town and traveled to his city for games.nbsp; He also learned that these people had never even heard of his business until seeing his metal sign at the ballpark./p
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pstrongSo they had never seen his original fold-up sign?/strong/p
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pNope.nbsp; Rich came to realize that even though his fancy fold-up metal business sign probably made more impressions at the busy intersection, the impressions were not as productive as those made at the ballpark because a smaller percentage of the people who saw the sign at the intersection needed his services./p
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pstrongWhatrsquo;s the moral of the story?/strong/p
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pThe crucial thing to remember when thinking about Rich and his advertising experience is that a fancy business sign is ineffective if it is not strategically placed.nbsp; As a small business owner, customers .nbsp; And once yoursquo;re there, you can get their attention with a custom metal business sign !nbsp;/p